That Workplace Experience Podcast
That Workplace Experience Podcast explores how exceptional workplaces come to life — and the people behind them. Hosted by Dan Moscrop, Founder and CEO of THEM, this series uncovers the powerful connection between brand, building, and culture, showing how well-designed spaces can transform not only day-to-day working, but businesses as a whole. With a case-study approach, each fortnight Dan visits standout workplaces and speaks with the architects, interior designers, occupiers, developers, and leaders who brought them to life. Together, they unpack the full journey — from the original brief and key design decisions to the measurable impact on employee experience and business performance.
If you’re interested in how workplaces can connect your people to your purpose and your brand to your building, That Workplace Experience Podcast is your guide to the future of office design.
That Workplace Experience Podcast
Episode 05: Multistory — Designing a New Identity for the Modern Workplace
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In the fifth episode of That Workplace Experience Podcast, host Dan Moscrop visits Multistory in Birmingham, a bold transformation of a tired 1960s office building into a vibrant, mixed-use workplace designed for the future.
Download the Workbook and watch the episode to see the spaces in full.
Joined by Nick Gaskell (Hawkins\Brown), Dan explores how the project reimagines an ageing commercial building through a focus on community, flexibility, and long-term value—creating what Nick describes as a “living room for the city” that draws people in and connects seamlessly with its surroundings.
Together, they discuss the challenges of refurbishing a complex, multi-entrance structure, the importance of creating shared amenities that bring tenants together, and how bold design and colour can establish a strong new identity. They also unpack the project’s material philosophy—rooted in the Japanese concept of Kintsugi—celebrating the building’s history rather than concealing it, and explore how flexibility, wellbeing, and mixed-use thinking are reshaping the modern workplace.
Video production and camera: Calum Lindsay
Camera: Miguel Santa Clara
Illustration: Phoebe Gitsham